You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

1. Provide multiple options for how viewers can take action.
2. Include a generic call-to-action (CTA).
3. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
4. Include a specific call-to-action (CTA).

Correct Answer:

• Include a specific call-to-action (CTA).

Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.

Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf

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