You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

1. Include a generic call-to-action (CTA).
2. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
3. Provide multiple options for how viewers can take action.
4. Include a specific call-to-action (CTA).

Correct Answer:

• Include a specific call-to-action (CTA).

You should use include a specific call-to-action (CTA) in your video ad to ask people to take action with the goal of generating leads.

Explanation: To effectively drive website action through a video ad, include a clear and specific call-to-action (CTA) overlay. This interactive element appears over the ad and encourages clicks to your website. When creating or editing the ad in YouTube & partners line item, add a CTA overlay by selecting “Call to action” and including both a call to action and headline. The CTA directs users to the designated landing page URL and appears next to the headline with a maximum of 10 characters including spaces. The headline promotes the product or service and is the primary text beside the video ad, it can contain a maximum of 15 characters including spaces.