You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

1. Replace assets that have a low performance label in the asset report.
2. Replace all the assets at once so they can be distributed evenly.
3. Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
4. Remove the assets and add new ones that follow best practices even more closely.

Correct Answer:

• Replace assets that have a low performance label in the asset report.

Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.

Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).

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