You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

1. Focus on people to get the product noticed.
2. Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
3. Focus on audio and supers to reinforce your message.
4. Set the context and include a clear call-to-action.

Correct Answer:

• Set the context and include a clear call-to-action.

A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.

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