You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

1. Keyword insertion
2. Dynamic customizer
3. Location insertion
4. Countdown customizer

Correct Answer:

• Countdown customizer

Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.

You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.

Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.