You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

1. Avoid humor as it’s more subjective.
2. Showcase discounts and sales to drive interest.
3. Humanize the story.
4. Convey multiple messages to resonate with the masses.

Correct Answer:

• Humanize the story.

Featuring people can help you tell a better product story and relate to your consumer. Focusing on people can increase a viewer’s expressiveness (i.e., their emotional reaction, gauged by facial expression) as they see an ad. This increase in expressiveness is tied to cross-funnel campaign improvement.

The rule: If people appear in your video, open with them on screen. And if it fits with your storyline, have them address your audience directly.

The reason: Faces attract immediate attention, heighten emotional motivation, and increase engagement

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845