You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

1. Include messages about the different ways the product solves a customer’s problem.
2. Utilize a specific call-to-action (CTA).
3. Avoid humour as it’s more subjective.
4. Include diverse characters that are representative of your customer base.

Correct Answer:

• Include diverse characters that are representative of your customer base.

Featuring diverse characters in terms of race, ethnicity, age, gender, etc. can help viewers relate to and connect with your brand. Representation doesn’t necessarily mean showcasing multiple people; sometimes one person can be representative of a diverse group.

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