You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

1. Share multiple messages about the many ways this product solves a problem.
2. Make people core to the story and keep branding subtle.
3. Use technical jargon that will resonate with important audiences.
4. Use product demos and how-to’s to put the product in context.

Correct Answer:

• Use product demos and how-to’s to put the product in context.

Use product demos, before and afters, or how-to’s to put the product in context and show rather than tell.

Product sound effects and voice-over help provide added context and guide viewers through the product experience.