You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

1. Include a specific call-to-action (CTA).
2. Avoid humor as it’s more subjective.
3. Share multiple messages about the many ways this product solves a problem.
4. Feature diverse characters that represent your customer.

Correct Answer:

• Feature diverse characters that represent your customer.

Featuring diverse characters in terms of race, ethnicity, age, gender, etc. can help viewers relate to and connect with your brand. Representation doesn’t necessarily mean showcasing multiple people; sometimes one person can be representative of a diverse group.

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