You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

1. They can be served by Google Merchant Center only.
2. They can be served by Google My Business.
3. They can be served by one Comparison Shopping Service (CSS).
4. They can be served by any Comparison Shopping Service (CSS) you work with.

Correct Answer:

• They can be served by any Comparison Shopping Service (CSS) you work with.

In the European Economic Area and Switzerland, Shopping ads can be served by any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.

Comparison Shopping Services (CSSs) can place Shopping ads and free product listings on Google on behalf of merchants in the following countries: Austria, Belgium, Czech Republic, Denmark, finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom

Chapter 5 – Identify the Right Shopping Campaign Type