You want to to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

1. Lower the brightness to optimize for mobile device viewing.
2. Add closed captions since most viewers will watch with sound off.
3. Remove supers so they don’t compete with the audio.
4. Increase the pace and tighten the framing.

Correct Answer:

• Increase the pace and tighten the framing.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.