You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

1. You should start with your data segments, then expand to Affinity Audiences.
2. You should start with your data segments, then expand to Customer Match.
3. You should start with Customer Match, then expand to Affinity Audiences.
4. You should start with Customer Match, then expand to your data segments.

Correct Answer:

• You should start with Customer Match, then expand to Affinity Audiences.

You should start with Customer Match, then expand to Affinity Audiences to run a video action campaign starting with lower-funnel audiences, then expanding.

Explanation: For a video action campaign starting with lower-funnel audiences, consider using Google Ads Customer Match and Affinity Audience Segment. Customer Match allows you to use your customer’s data to reach them on Google. Your customer’s data is encrypted and only used for creating Customer Match audiences and ensuring policy compliance. Affinity Audience Segment lets you reach people based on their passions, interests, and habits. It’s available for various Google advertising platforms and can help you raise awareness and drive consideration among people with a strong interest in your products.