You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

1. Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
2. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
3. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
4. Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Correct Answer:

• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Where as Search ads use keywords to show relevant ads.