You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

1. Enhanced impressions
2. Viewable CPM
3. Manual CPC
4. Target CPA

Correct Answer:

• Target CPA

Explanation: The Target CPA is a Smart Bidding strategy utilized in Google Ads. This strategy employs advanced machine learning to adjust bids optimally and targets as many conversions as possible at the set cost-per-acquisition. It assesses historical campaign information and current auction signals to dynamically adjust CPC bids, aiming to maintain your average CPA close to your targeted CPA, notwithstanding external variables.

Read more here: https://support.google.com/google-ads/answer/6268632