You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?”? How should you respond?

1. “That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”?
2. “Yes, that would be best. Content management isn’t a full-time job.”?
3. “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”?
4. “Yes, but only if it’s a member of the executive team that does it.”?

Correct Answer:

• “That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”?