You should do all of the following activities during the explore phase of your inbound sales strategy EXCEPT:

1. Explore your lead’s goals and challenges.
2. Guide your lead toward the right conclusion, even if that’s not to buy from you.
3. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges.
4. Position yourself as an expert who can help your lead sort through their goals and challenges.

Correct Answer:

• Explore the ways your product or service can help your lead achieve their goals or overcome their challenges.