You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:

1. Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals.
2. Help the buyer connect your company’s broad positioning to their specific goals and challenges.
3. Provide the buyer with case studies and general information about your company.
4. Ask the buyer to buy your product or service.

Correct Answer:

• Provide the buyer with case studies and general information about your company.