You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed?

1. Rule out signals such as likes, browse behavior, and reading an article
2. Go back and try to re-anticipate all the touch points your customers may have
3. Disregard the feedback and trust that your instincts are correct
4. Just focus on the moments where your customers use smartphones and mobile devices

100% Correct Answer:

• Go back and try to re-anticipate all the touch points your customers may have

Related Options:

1. Go back to your search data and try to anticipate all the questions your customers may have
2. Disregard the feedback and trust that your instincts are correct
3. Try to speak to every moment your customers may be using their smartphones and devices
4. Rule out signals such as likes, comments, browse behavior, and reading an article

100% Correct Answer:

• Go back to your search data and try to anticipate all the questions your customers may have