You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

1. Convey multiple messages to resonate with the masses.
2. Provide multiple options for how viewers can take action.
3. Humanize the ad with customer testimonials.
4. Use more close-ups of the product to make it the focus of the ad.

Correct Answer:

• Use more close-ups of the product to make it the focus of the ad.

Keep your focus squarely on the product and avoid distracting from the selling moment. Create product visibility from the start and maintain it throughout. Use close-ups to show what you’re selling.