You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

1. Humanize the ad with customer testimonials.
2. Convey multiple messages to resonate with the masses.
3. Provide multiple options for how viewers can take action.
4. Use more close-ups of the product to make it the focus of the ad.

Correct Answer:

• Use more close-ups of the product to make it the focus of the ad.

Keep your focus squarely on the product and avoid distracting from the selling moment. Create product visibility from the start and maintain it throughout. Use close-ups to show what you’re selling.