You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

1. “Free trial” – keep your wording the same.
2. “Free demo” – different language can appeal to your different buyer personas.
3. “Learn more” – intrigue people to click on the offer.
4. “Try our product” – a visitor to your blog needs different language than a visitor to your products page.

Correct Answer:

• “Free trial” – keep your wording the same.