You notice quite a bit of traffic is coming to your site and being categorized as Direct traffic. Why might these site visitors be categorized in this way?

1. The referring URL of a visit is an identified mail domain or RSS reader.
2. The referring URL is HubSpot.
3. The referring URL is from a third-party software that you have integrated with HubSpot.
4. The referring URL of a visit is empty because a visitor typed your website URL into their browser directly, or the referring information is otherwise lost.

Correct Answer :

• The referring URL is from a third-party software that you have integrated with HubSpot.
• The referring URL of a visit is empty because a visitor typed your website URL into their browser directly, or the referring information is otherwise lost.