You might analyze exact match impression share data to get an idea of:

1. the number of eligible impressions your broad match keywords received
2. the percentage of eligible impressions you received for searches that exactly matched your keywords
3. the number of times your ads were shown on the Search Network
4. the percentage of eligible impressions you received for searches that exactly matched content on your landing page

100% Correct Answer

• the percentage of eligible impressions you received for searches that exactly matched your keywords