You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

1. Customers who participated in the brand’s most recent holiday sale
2. Customers who are members of the company’s loyalty program
3. Customers who have purchased at the retailer’s outlet location
4. Lapsed customers who haven’t purchased from the brand in the previous year

Correct Answer:

• Customers who are members of the company’s loyalty program