You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

1. Only your main website photo
2. Images of tourists enjoying their tour in scenic locations
3. Only your best-performing image from social media
4. Images of tourists in locations both on and off the tour

Correct Answer:

• Images of tourists enjoying their tour in scenic locations

Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. High-quality images that are contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.

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