You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

1. An aerial photo of a travel destination with the logo overlayed
2. An image of a plane in the sky with lots of blank space
3. A zoomed out image of travellers enjoying a destination
4. An action shot taken directly from the app

Correct Answer:

• An action shot taken directly from the app

Connect with your users by showing the App’s functionality. An action shot taken directly from the app assets follows guidance for standing out with high-quality images. The in-house marketing team should use that image as an asset for their app campaign.