You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

1. Skippable in-stream ads and non-skippable in-stream ads
2. Skippable in-stream ads and bumper ads
3. Masthead ads and bumper ads
4. Masthead ads and non-skippable in-stream ads

Correct Answer:

• Skippable in-stream ads and bumper ads

You should use Skippable in-stream ads and bumper ads, a mix of awareness ad formats if you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.

Explanation: To maximize reach on a limited budget, use a blend of skippable in-stream ads and bumper ads. Skippable in-stream ads are ads that viewers have the option to skip after 5 seconds, whereas bumper ads are short, memorable messages which are 6 seconds or shorter and cannot be skipped. Bumper ads are effective for brand awareness and reach, and they appear on YouTube videos, websites and apps on Google video partners. Bumper ads use Target CPM bidding, so you pay based on impressions. This mix of ad formats can help you achieve maximum reach with a minimum budget.