You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

1. Letting first-party data be sent from websites
2. Linking accounts in Google Analytics without auto-tagging
3. Viewing historical data from before the import
4. Providing Google Ads access to data that helps optimize bids

Correct Answer:

• Providing Google Ads access to data that helps optimize bids

When you import Google Analytics conversions to Google Ads, you’re opening up a wealth of benefits. Among these, a significant advantage is providing Google Ads with access to valuable data that aids in bid optimization. To initiate the process, link your Google Ads account to a Google Analytics account and enable auto-tagging. Conversion data may take up to 24 hours to appear in Google Ads. Once available, it will seamlessly integrate with your existing conversion data.