Google Ads Creative Certification Assessment Answers

You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

Latest Update on 29th July, 2022 by Certification Course Answers

You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

  1. Remove supers so they don’t compete with the audio.
  2. Lower the brightness to optimize for mobile device viewing.
  3. Add closed captions since most viewers will watch with sound off.
  4. Increase the pace and tighten the framing.

Correct Answer:

  • Increase the pace and tighten the framing.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

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