You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

1. Data import
2. HTTP request
3. Modify event
4. Measurement Protocol

Correct Answer:

• Measurement Protocol

If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.

Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.

Read more here: https://support.google.com/analytics/answer/9900444