You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

1. creating ads that include terms or phrases people are searching for
2. creating high–quality ads and landing pages
3. All of the listed answers
4. creating ads that link to a generic landing page

100% Correct Answer

Related Options:

1. creating ads that include terms or phrases people are searching for
2. creating relevant ads and keywords, but not using ad extensions
3. creating ads that link to a generic landing page
4. creating relevant keywords and ads, and using ad extensions