You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

1. Receive more conversions while paying more on average per conversion.
2. Receive fewer conversions while paying more on average per conversion.
3. Receive more conversions while paying less on average per conversion.
4. Receive fewer conversions while paying less on average per conversion.

Correct Answer:

• Receive fewer conversions while paying more on average per conversion.