You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.

1. Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
2. Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles
3. Make a list of keywords you think you should enrich your content with and then check them within the Keyword Difficulty tool

Correct Answer:

• Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
• Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles