You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

1. Optimize the front page of your website to drive traffic from all category search terms.
2. Optimize product category pages to drive traffic from individual category search terms.
3. Optimize all pages on the site for all category search terms.
4. Optimize product pages to drive traffic from individual category search terms.

Correct Answer:

• Optimize the front page of your website to drive traffic from all category search terms.