You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

1. Advertising
2. Configure
3. Reports
4. Explore

Correct Answer:

• Explore

Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.

Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:

• quickly perform ad hoc queries
• easily configure and switch between techniques
• sort, refactor, and drill down into the data
• focus on the most relevant data by using filters and segments
• create segments and audiences
• share your explorations with other users of the same Google Analytics property
• export the exploration data for use in other tools

Read more here: https://support.google.com/analytics/answer/7579450