You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

1. Set bids that minimize CPA while maximizing profit, but explain that position can’t effectively be optimized simultaneously.
2. Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.
3. Set bids that minimize CPA within the top 3 positions, but explain that profit can’t effectively be optimized simultaneously.
4. Set bids that simultaneously optimize profit, position, and CPA all to the perfect point.

Correct Answer:

• Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.