Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

1. Someone who has heard of his company’s business but never visited the company’s website
2. Someone who has added items to a shopping basket on his company’s website but then abandoned it
3. Someone who has seen his company’s ads but never clicked on them
4. Someone who has visited numerous similar websites

Correct Answer:

• Someone who has added items to a shopping basket on his company’s website but then abandoned it