Why would you want to conduct a social media audit? Choose all that apply.

1. To track a new campaign you are developing
2. To discover trends you can use to create or modify social media campaigns
3. To receive valuable insight into customer sentiment and perception of your brand
4. To help you detearmine where you may have broken website links

Correct Answer:

• To discover trends you can use to create or modify social media campaigns
• To receive valuable insight into customer sentiment and perception of your brand