Why would you choose to participate in the Ad Exchange Open Auction?

1. To get exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
2. To reach the widest publisher inventory pool based on your defined campaign targets and to scale your media buys across screens and exchanges using the right audience signals
3. To get exclusive access to premium packages of inventory often before it becomes widely available
4. To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation

100% Correct Answer

• To reach the widest publisher inventory pool based on your defined campaign targets and to scale your media buys across screens and exchanges using the right audience signals

Related Options:

1. To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals
2. To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
3. To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation
4. To get exclusive access to premium packages of inventory often before it becomes widely available

100% Correct Answer

• To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals