Why would a publisher want to setup Custom Channels in their AdSense account? Select all that apply.

1. To turn the custom channels into targetable ad placements.
2. To make their inventory more visible to advertisers.
3. To track custom groups of ad units.

Correct Answer:

• To turn the custom channels into targetable ad placements.
• To make their inventory more visible to advertisers.
• To track custom groups of ad units.