Why should you limit the number of form fields you use on your form?

1. Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
2. The information you ask for should be a fair exchange for the content you’re offering.
3. Nobody has time to fill out a long form.
4. Short forms show that you don’t really want to learn more about a prospect.

Correct Answer:

• The information you ask for should be a fair exchange for the content you’re offering.