Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

1. So advertisers know if their audience targeting is successful.
2. So advertisers know if frequency capping is working.
3. So advertisers know if users are double-clicking on their ads.
4. So advertisers know if their ads have truly been seen by users.

Correct Answer:

• So advertisers know if their ads have truly been seen by users.