Why should companies adopt mobile-first thinking?

1. Almost a quarter of the world owns a smartphone, a tablet, and a laptop
2. The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space
3. It encourages siloed thinking and that creates efficiencies
4. Mobile first is great, except for campaigns when you’re trying to increase brand awareness

100% Correct Answer:

• The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space