Why should an advertiser consider automated bidding? Select all that apply. Select All Correct Responses

1. The search auction is dynamic and finding the right bid is challenging
2. Many signals influence user behavior and intent
3. Keyword bids directly impact performance
4. For a set context, user likelihood to convert is fairly similar

Correct Answer:

• The search auction is dynamic and finding the right bid is challenging
• Many signals influence user behavior and intent
• Keyword bids directly impact performance