Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

1. The latest industry news can be presented to a potential customer while they shop.
2. An app can serve ads to a potential customer while they’re browsing products.
3. Apps can redirect users to the company website to complete a purchase.
4. Personal information can be saved in an app to make checkout quick and easy.

Correct Answer:

• Personal information can be saved in an app to make checkout quick and easy.