Why is user-generated content (UGC) so important? Choose all that apply.

1. UGC helps brands understand their target audience.
2. UGC improves site engagement and time spent on the website.
3. UGC provides means for other users to connect, which then builds a stronger community.
4. UGC is inherently peer reviewed, making it more trustworthy.

Correct Answer:

• UGC helps brands understand their target audience.
• UGC improves site engagement and time spent on the website.
• UGC provides means for other users to connect, which then builds a stronger community.
• UGC is inherently peer reviewed, making it more trustworthy.