Why is optimising customer touchpoints online beneficial for businesses?

1. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
2. It gives businesses the opportunity to save money on online advertising
3. It provides customers with value every time they come into contact with a brand, helping build trust
4. It gives businesses an opportunity to collect more data from potential customers

Correct Answer:

• It provides customers with value every time they come into contact with a brand, helping build trust