Why is it recommended to have a remarketing list with a Smart Shopping campaign?

1. A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
2. A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
3. A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
4. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Correct Answer:

• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

It’s a best practice to create a remarketing audience list made up of people who visit your site and convert. Adding a remarketing list will help Smart Shopping campaigns reach users who are more likely to convert again because they’ve already shown interest in your products.

It’s recommended to have a remarketing list of at least 100 active users associated with your account. Continuously adding new people can help ensure you have the recommended number of active users.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns