Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

1. Conditional firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
2. Conditional firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
3. Conditional firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
4. Conditionally firing a tag breaks the ability of Google Ads to connect data to Analytics

Correct Answer:

• Conditional firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift