Why is it important to look at the overall revenue and CPMs per country?

1. To identify how each country contibutes to overall revenue based on viewership and CPMs.
2. To verify the macro level market trends that influence viewership, CPM, and ad rates.
3. To identify the demographics in each country.
4. To identify the potential advertising agencies in each country to target.

100% Correct Answer:

• To identify how each country contibutes to overall revenue based on viewership and CPMs.